Having an honest and down-to-earth approach, Joey is focused on giving each guest a unique and customized experience that gives them confidence. He has been with the Aura team for 8 years and serves as a salon mentor for beginner stylists, as he loves to see them grow and reach their potential within the industry. Since his beginning with Sassoon, education has been Joey's passion. In his time as an educator, he has been able to work with some of the best hairdressers in the world. From classrooms, photoshoots, hair shows, and NY Fashion Week, Joey's greatest passion is the one-on-one connection made with his clients and fellow stylists. He strongly believes that knowledge destroys fear and that is the foundation of his development work inside of Aura.